Why? Why not? Are you sure? How come? Come on - WHY??
Why, it’s a great question! Why are we doing this and not that? Why does it look this way? Why is this still done, does it work?
If you are looking at motivating people within your company for a new idea or changing a current practice, the WHY must be understood. Not only must it be understood, but digested and accepted by those who you would like the change to be with.
A young man once had a problem where people needed to understand the why. Llywelyn Fawr was born in the late 1100s, a young royal Welsh man. At age 14, he claimed his inheritance at the point of a sword. But, he needed the help of the nobles who controlled armies and the people of Wales. To motivate his people, he needed a plan.
But, what does this have to do with business? Good – you are asking the WHY! Think of Llywelyn as the President or CEO, the nobles as the executive team, the people as your employees. The uncles that Llywelyn was fighting against are your fiercest competitors.
So, what did this young prince understand? He had a good grasp of the scenery – he knew his market and competitors. He knew he would have to fight – a commitment to a strategy. He knew the ability of his armies – he was aware of the performance of his own people and used to his best advantage. In other words, he knew why he could defeat his enemies, he knew why he could motivate his people, and he knew why the terrain could be used to his advantage.
Motivate your people – grab your best Medieval gear and head to the conference room, armed with Why.